3 Hotel Industry Marketing Trends You Should Know About In 2020

While hotels are setting out to become more eco-friendly, more health-conscious in their dining offerings, more sustainable, smarter in their incorporation of Internet of Things and more automotive and robot-friendly, they are also setting out to become more personalised, more virtual and more augmented in their reality.

The following internet marketing trends can be implemented quickly and are very accessible. Early adoption of these trends is the best way to ensure your hotel remains competitive in an ever-changing technological world. Ensure hotel rooms are at full capacity and that new bookings are capitalised on throughout the year with these marketing trends.

Personalisation With Precise Offerings

Personalised marketing with precise offerings is becoming a must-have marketing tool. No longer do customers want to feel anonymous or feel like they’re just another name on a marketing database. To get potential clients to make that booking, they need to feel special.

Therefore, it’s all about greater personalisation.

Greater personalisation in a hotel’s marketing efforts makes consumers feel valued and targeting new or current clients with precise offers they will be interested in is proving more effective.

Personalised hotel marketing is now about focused approaches and directing marketing at specific users while simultaneously aiming marketing messages at consumers who fit a certain profile and meet a particular set of conditions.

Virtual Reality Becomes A Powerful Marketing Tool

Virtual reality is gaining power in the hotel online marketing arena as it continues to create website conversions and increase hotel sales and bookings.

With continued success, it’s no wonder it’s becoming an established part of everyday life for hotel marketers.

Virtual reality, this year, is beneficial for customers who want to explore their destination and hotel before they commit to a trip. With this in mind, marketers are creating virtual reality hotel tours and giving customers a chance to ‘walk around’ and explore some of the hotel features. With a first-hand virtual feel and experience of the hotel, potential guests are more likely to make a booking and commit to a trip to the hotel.

Augmented Reality Gets Potential Clients Actioning

A simple image-filled listing or content-filled website isn’t enough anymore to get potential prospects clicking on that book button.

You need more. You need augmented reality.

2020 will see more and more hotels using augmented reality online, with applications that display listings, hotel information, opening times and details of surrounding attractions.

Hotels are even going one step further.

Augmented reality will be used to provide interactive maps and online service information about gyms, spas, restaurants and other closely located services.

Better yet, this year will see hotels incorporating augmented reality games in an attempt to make their guests’ visits more memorable, more enjoyable.

All these augmented reality marketing tools will certainly get clients actioning, which means increased conversions, enhanced sales and improved revenue.

About the author

Olivier Mamet is the director and owner of The Seo Consultant & Out of the box. The first one providing search engine optimization, online public relations, social media marketing and the other providing video marketing and video production services. A general enthusiast of the Internet of Things.

Leave a Reply